Format:
Promotional videos, motion assets, and reusable templates
Context of use:
Cinema screenings and digital communication
Client:
Cineville Germany
Role:
Visual concept, art direction, motion design, and video production.
Ongoing motion design and video production for Cineville Germany, an arthouse cinema subscription. The work spans short campaign films, reusable motion assets, and branded templates used across cinema screenings and digital communication.
(summer campaign)
Nine short video spots giving playful, ironic reasons to spend the hot summer days in the cinema and always have your Cineville card with you. With a minimal budget and a short turnaround, AI-generated footage and music became both the practical solution and the creative method.
(launch campaign)
Two short films for Cineville's German launch, built around the idea that there is always more in the cinema. The films combine found footage with brand typography and motion graphics, playfully inserting the Cineville card into film scenes along the way.
(motion assets)
Beyond campaigns, I develop reusable motion assets and templates, including title sequences for film trailers and branded elements for social media and cinema screenings. These scalable assets maintain a consistent visual language across formats and production conditions.
(collaboration & role)
The campaigns were developed as a team with Daphna Keenan, with shared responsibility for concept and video production. Daphna led editing, music, and sound design. I led motion design, art direction, and AI video generation.
